Because in our lives, as well as in business one problem is responsible for the majority of other problems. We can call it the source problem. So it would seem that nothing is simpler than – reflecting duly profoundly – properly locating this one source problem. For some reason, we’re unable to do it. Why? This is the crucial part of my presentation during meetings with my clients; please feel free to contact me and schedule an appointment. There is also another answer to that question, technocratic, but no less true than the first one. All the gurus of psychology and psychiatry create new buzzwords all the time, every moment something new emerges in theory, which seems most important. It’s enough to look up the DSM classification (classification of mental disorders provided by American Psychiatric Association). The same concerns psychotherapy – buzzwords are created endlessly. Does that mean that if the next one always outdates previous one then we have a guarantee that some next one will finally be the true one? No. It doesn’t matter who coins what term or phrase and attach what theory to it. So, what are going to do with a new phrase that someone will try to hammer into our heads and our practice in professional and personal life? Well, we will try all our best to align ourselves to it, to look at the world through its agenda. Why? Because we’re polite, well mannered, subject to influence, we have sense of duty, sense of obligation, sense of guilt finally, we want to fit in to society and hundred other reasons lying in our psyche – these are all excellent reasons. Excellent for those who create buzzwords, not for those who look for solutions. And shouldn’t it all be about the solution to be effective? Not learning, not developing, not pleasant, not leading, not providing new knowledge, not working out new positions, not providing different angles of view, not giving an evaluation of one’s brand as a leader, and so on. These are all nice objectives. If they happen along the way – you’re welcome. However, our project must be, first and foremost, effective and operative in terms which are important, meaningful and significant to you. We don’t replace them with some more-or-less modern and trendy buzz words, created over and over again by different management gurus. In the end, we’re not there to create a new theory or to implement an old one. No. We meet to effectively solve the problem. Your problem. 1 EXECUTIVE RETREAT® project brings to the light of day things you know, but cannot grasp, because they are hidden in an inaccessible area, which we call the unconscious.